Brad WatersDesign Leadership

Design isn't just about making things look pretty!

Leading Design

Design is about much more than aesthetics, it is a way to visualise and solve problems, to connect the dots and give form to isolated components.

Steve Jobs said design is about how something functions. I would add that it is also how something feels, the experience. This sort of thinking can can be leveraged beyond producing a website or graphic, scale it up and it can help you solve far more complex business problems.

  • Design leadership
  • Digital strategy
  • Digital product development
  • Design Workshop facilitation
  • UX
  • Design Thinking
  • Agile with a little "a"
  • Change


Location: Devon / Cornwall / Remote